Secure Data Platform for Telcos
Ingest, curate and manage user data with our secure, scalable, cloud-based data platform powered by Microsoft Azure.
Gain trust by providing user choice, transparency and control over how their data is used.
Transform user data into actionable intelligence to enhance customer experience and unlock new revenue streams.
INDUSTRY LEADING SECURITY
We know telco privacy & security.
TruFactor collaborated with consumer advocacy groups and multiple federal government agencies to define industry-leading regulations and policies. This ensured at every level that what was instituted was implemented at a subscriber level, providing the user with complete transparency, choice and control over how their data is used. The result: a washed and anonymized data set, ready for business application.
TruFactor upholds the highest standard of anonymization - even among carriers. Our process ensures subscriber fields are segmented into distinct buckets for application. Salt are computed for each of these segments, staggering the expiration and refresh rate for each segment to ensure the anonymization of our data is 100% suitable and applicable exclusively to the applications we’ve developed.
TruFactor helps telcos develop strategies focused on understanding consumer insights and enhancing the overall customer experience. Our methods of developing persistent actionable insights from anonymized data uncovers new opportunities for consumer connections, as well as deeper engagements for brands and partners.
TruFactor’s leadership and internal experts have over 140 years of combined telco experience, leveraging a diverse set of disciplines to TruFactor as a means of driving the organization beyond typical mobile data applications. Our innovators derive business-ready solutions gleaned from the industry’s only unaided, pure and fluid source of consumer behavior, shifting telco application to a more customer-centric position.
TruFactor’s mission, as part of InMobi Group, is to enable telcos to transform their digital assets into strategic knowledge and provide a competitive advantage in a world of connected devices.
Lack of data is not the issue – implementation is. It takes artistry, craftmanship and speed to transform data into something actionable and measurable. In an economy where it’s no longer about the big beating the small but the fast beating the slow, TruFactor’s combined assets – the adtech prowess of the platform and over 140 years of combined telco experience – will be the north star that guides businesses to global success.